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To contact us: 219 S. West St, Suite 100 Syracuse NY 13202 Phone: 315.472.9143 Fax: 315.472.0506
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Producer Information |
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Promoting and Protecting Dairy Farmers’ Image
Today’s consumers are increasingly interested in how food is produced when making their purchase and consumption decision. As a result, ADADC is working to help promote and protect dairy farmers’ image throughout New Jersey, northeastern Pennsylvania, and New York through communications tools, training, and other efforts that help dairy farmers tell their story to the public.
If you are contacted by the media for a comment or want to be trained as a spokesperson, contact ADADC at 315-472-9143.
Crisis Preparedness Research shows that in the event of an emergency involving the dairy industry, whether it is the safety of milk and dairy products, animal welfare, or the environment, consumers and parents look to dairy farmers as their information source. ADADC’s comprehensive issues communications plan prepares dairy farmers and other experts for potential issues facing the industry.
ADADC became the first checkoff organization to hold media trainings for over twenty CAFO planners. These training were especially important as these individuals are often the “go to” people when on-farm practices, specifically dealing with the environment, are called into question.
¨ Through a partnership with Farm Bureau and Agriculture Environment Management (AEM), ADADC has helped to prepare farmers, CAFO planner, soil and water, and industry leaders to speak with one voice about the dairy industry. ¨ During the milk pricing increase in 2007, ADADC was able to feature trained spokespersons on local media to talk about how dairy farmers do not set the store price and how dairy products are one of the best buys in the store.
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The producer-funded www.DairyFarmingToday.org educates the public about how today’s dairy producers care for their animals, land and water to provide safe, wholesome milk while growing healthy farming businesses for future generations. The site features virtual tours of modern dairy farms, real-life stories from dairy farm families, and an “Ask the Dairy Farmers” section.
The site also includes fact sheets about the environment, cow comfort, along with milk quality and safety. In addition, the dairy dictionary is an excellent place where people can look up everything from heifer to silo and even rbST.
¨ www.DairyFarmingToday.org received over 30,000 visitors every month.
¨ Over 1,500 other websites link to www.DairyFarmingToday.org |
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