Think Your Drink

As obesity remains one of the top concerns for Americans, MilkPEP, along with ADADC, asked consumers last winter to “Think Your Drink.” The promotion is based on a study that shows  many beverages consumed today carry high calories, but little nutrients simply because people do not think before they drink. ADADC and MilkPep also worked together to reach out to consumers through retail outlets, to think about the lack of nutritional benefits they are getting before picking up a can of soda or sports drink. Together, they are helping to remind consumers of the 9 essential nutrients they are getting when drinking milk.

3-A-Day Partnerships Boost Sales

The popular 3-A-Day™ of Dairy program continues to capitalize on partnerships with dairy manufacturers and retailers. More than 50 dairy manufactures and 70 key retail partners feature the 3-A-Day™ of Dairy logo on over 2.5 billion qualified milk, cheese, and yogurt packages. Plus, recent studies show that over 70% of consumers recognize the 3-A-Day™ of Dairy program.

Recipes Featured in Newspapers and on TV

To get people to shop at their local dairy aisle, ADADC staff members work with local chefs and health professionals to develop seasonal healthy, dairy recipes. These recipes are then featured in newspaper articles and television appearances.

Consumer Outreach

¨ Promoting and Protecting Dairy Farmers’ Image

¨ ADADC Board & District Info

¨ Retail: In a Store or Restaurant Near You

¨ Partnership with Professional Athletes

¨ School Marketing: Building Life-Long Dairy Consumers

¨ Consumer Outreach

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