Starbucks® Offers New Whey Protein Beverages

Through a partnership with dairy checkoff, Starbucks® - who currently sells 2% of the nation’s milk supply - has added new items to their menu. These high-protein “smoothie” drinks are made with fruit, milk, and a dairy whey protein and fiber powder developed by Starbucks® with help from the dairy checkoff. The new smoothies, chocolate-banana and mango-orange-banana, are being offered in the company’s 11,000 stores and will use approximately 550 million pounds of milk each year.

Burger King® Offers Macaroni and Cheese

After seeing the vast increase in sales after adding single-serve white and chocolate milk to their menu, Burger King® is now offering new dairy-friendly items on their menu, thanks to dairy checkoff. Burger King® has added a bowl of Kraft® Macaroni and Cheese to their kid’s menu.

Sonic Drive-In® Offers String Cheese

In 2008, dairy checkoff worked with Sonic Drive-In® to launch string cheese as an alternative to french fries in their kids meals. With 70% of kids more likely to order string cheese than fries in over 3,000 stores, this will result in additional sales for dairy farmers.

Nestle® Nesquik® Milk, Yogur‘Squeezerz’ New at Wendy’s®

Wendy’s® and Nestle® partnered to offer Nestle® Nesquik® milk and yogurt products at Wendy’s® nearly 6,000 restaurants nationwide. Wendy’s® is introducing low-fat, Nesquik® milk packaged in plastic bottles, along with Yogurt ‘Squeezerz’ – low-fat, strawberry yogurt in a kid-friendly, squeezable tube.

Checkoff Helps Develop Promise® Activ Super Shots

These fruit and yogurt mini-drinks are made with U.S.-produced yogurt powder and will use an estimated 34 million to 68 million pounds of milk yearly.

Subway® and Checkoff Partner to Promote 3-A-DayTM of Dairy

Dairy producers, through their checkoff investment, partnered with Subway® Restaurants, along with Shamrock Farms, to promote consuming 3 servings of dairy a day as part of a healthy diet. 

The promotion drives sales and increase demand by promoting the availability of milk in convenient, single-serve bottles at the chain’s more than 20,000 restaurants across the country. The campaign celebrated the 10-year weight-loss anniversary of Subway® spokesperson Jared Fogle and focused on healthy eating, physical fitness, childhood obesity, and the importance of drinking milk.

Kellogg’s® and Checkoff Promote Special K Protein Water

Checkoff staff worked with Kellogg’s® to supply ingredient information, consumer trend data, testing methodologies, and a prototype to help create a new whey protein-enhanced water that will use an estimated 150,000 pounds of whey protein isolate, which requires more that 25 million pounds of milk annually.

One of the key principles of dairy checkoff is providing consumers with the product they want, where they want it, and when they want it. Checkoff does this by helping stimulate innovation among food and beverage manufacturers to create new products, ingredients, processes,and even packaging.

Putting Dairy  In The Hands of Consumers

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