Dairy Princesses throughout ADADC’s marketing region are an important part of the communications team. Their hard work, love for the industry, endless energy, and grass-roots efforts reach consumers on a daily basis.
This summer, over 20 county and state dairy princesses were on hand at the Great New York State Fair’s Dairy Day. These young industry spokespersons had a busy day promoting dairy – beginning early in the morning with an awards breakfast, followed by the annual Media Milkshake contest, a cheese auction, dairy cattle show, television interviews, parade, and a lot of one-on-one time with consumers.
Dairy princesses and their families didn’t end their promoting when Dairy Day was over – they brought their show cows on various television stations for the animal’s first close-up. Dairy Princess Committees from throughout the state also sold “Got Milk?” and “3-A
-Day” items at the “Moo-Tique” located in the Dairy Products building.
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